DraftFCB NZ/ Grand Axis Winner 2013

What’s changed this year?

Posted 14 November 2013.

​The Axis Committee have undertaken a major overhaul of the categories in 2013 bringing them more in line with D&AD, Cannes Lions and AWARD award as well as reflecting on comments made this year during judging. Please carefully read the Call for Entries document here to understand the changes. A guide is below.

CRAFT CATEGORY

Removed
• Digital Craft (enter under Digital/Interactive)
• Visual Craft

New
• Cinematography (on any screen)
• Animation/Design (on any screen)

Updated
• Original Soundtrack/Arrangement of exiting music has been split into two separate categories
• Sound Design


OUT-OF-HOME CATEGORY

Removed
• Guerilla Advertising

New
• Ambient Advertising

Updated
• Transit advertising description


PRINT CATEGORY

New
• Innovative Use of Print


DIRECT MARKETING CATEGORY

Removed
• Direct Response

New
• Direct Other


PR/EXPERIENTIAL CATEGORY
• PR and Experiential are now two separate categories


DIGITAL/INTERACTIVE CATEGORY

Removed
• Branded Content

Updated title
• Websites & Microsites
• Digital: Other


SCREEN CONTENT
• Major overhaul – all categories have been split up into categories depending upon duration
• Viral Film has been added


RADIO CATEGORY

New
• Innovative use of Radio


EXECUTIVE JUDGES AWARDS

Removed
• Interactive Axis
• Titanium Axis


RECOGNITION AWARDS

Added
• Creative Agency of the Year